Ernie Agtarap
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I make complex science and finance feel human.

Annual reports, brand campaigns, pavilions and digital design — for pharmaceutical companies, global banks, foundations and the United Nations. I have art-directed work for Bristol Myers Squibb for more than fifteen years — brands, campaigns, digital and the annual report — and I lead creative at Bayer AG.

Graphic Designer
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Nothing under that. Try a client — Bayer, Otsuka, CGAP — or a discipline like pavilion, infographic or annual report.
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Personal work, and the habit behind the photo art direction in everything above.

Selected clients

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Logos & marks

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Twenty-five years in the room where hard things get explained.

I started at Apple, explaining technology to people across a counter. It turned out to be the right training for everything after: my job has always been to take something complicated — a clinical trial result, a development-economics finding, a regulatory code — and give it a form people actually trust.

I joined Bristol Myers Squibb in 2003 as a senior art director and stayed twelve years, leading creative across pharmaceutical brands inside one of the most regulated environments design gets to work in. I have continued with them as a creative consultant ever since — annual reports and executive communications, a global corporate advertising campaign, and a seat at the table on the enterprise brand initiative with Siegel+Gale. Today I am a creative manager at Bayer, working alongside medical writers and editors on communications for clinicians and patients.

In parallel I spent nine years as executive creative director at Anne Folan & Associates, serving global institutions and foundations. The high point was a climate conference pavilion built with the UNFCCC, Meta and the Open Earth Foundation — environmental graphics, multimedia, video and interactive work at architectural scale. Since 2012 I have also been art director for the Financial Alliance for Women, whose summits and research have taught me most of what I know about designing for an international audience.

I am as comfortable on a press check as in a stakeholder review, and I like a real budget constraint — that is where craft shows. Lately much of my attention goes to folding generative AI into the studio process for concepting, exploration and retouching, without letting it erode brand discipline or judgment. And some of the work I am proudest of isn't work at all: it's the designers I have trained.

Index

Every project, alphabetically, by category.

A flat map of the whole archive. Projects that do more than one job are listed under each category they belong to.

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Let's talk about the work.

I lead creative at Bayer and consult independently. Always glad to talk about brand systems, annual reports, campaigns, and the occasional impossible deadline.

Based in New York Metropolitan Area
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